Good...LOSE MOAR MONEY
Jimmy Kimmel‘s triumphant return to late-night television has turned into a ratings nightmare with more than two-thirds of his audience vanishing in a single week.
The liberal comedian, who roared back to ABC’s airwaves on September 23 after being briefly suspended for inflammatory remarks about the murder of conservative activist Charlie Kirk, has seen his viewership collapse by a staggering 71 percent.
The plunge in numbers puts his program’s future on shakier ground than ever before.
On Thursday, October 2, Jimmy Kimmel Live! averaged just 1.9 million total viewers, down from the 6.5 million who tuned in for his hotly anticipated comeback.
Among the coveted 25-54 demographic, the hemorrhage was even worse with Kimmel drawing only 265,000 viewers, an 85% nosedive from the 1.7 million he had scored just days earlier.
That figure marked his smallest demo audience since the suspension and signals a brutal comedown for a host who had hoped the furore surrounding his suspension would translate into ratings gold.