Jay-Z helped the NFL banish Colin Kaepernick

Counselor706

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Yesterday the hip-hop mogul Jay-Z and National Football League Commissioner Roger Goodell held a joint media session at the Roc Nation offices in New York to seal a once-implausible partnership that isn’t being received as positively as both parties probably hoped.

Kaepernick’s girlfriend, Nessa Diab, wrote on Twitter that Kaepernick didn’t speak with Jay-Z before he brokered his deal with the NFL. Jay-Z said yesterday that he spoke to Kaepernick on Monday, but he wouldn’t divulge how their conversation went.

A source close to Kaepernick, speaking on the condition of anonymity because of the sensitivity of the topic, told me, “It was not a good conversation.”

By leaving Kaepernick completely out of the mix, Jay-Z is now complicit in helping the NFL execute its strategy. Now he is an accomplice in the league’s hypocrisy.
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Reid rips Jay-Z over Kap remarks, deal with NFL

CHARLOTTE, N.C. -- Carolina Panthers safety Eric Reid on Friday blasted rapper Jay-Z for suggesting "we've moved past kneeling" during the national anthem as a protest against social injustice.

Reid also suggested that Jay-Z's new partnership with the NFL to help with entertainment and social justice is a "money move" that undercuts former San Francisco 49ers quarterback Colin Kaepernick, who has been without an NFL job since the 2016 season, when he and Reid began kneeling to protest police brutality and social injustice.

"For one, when has Jay-Z ever taken a knee to come out and tell us that we're past kneeling?" Reid said. "Yes, he's done a lot of great work, a lot of great social justice work.

"But for you to get paid to go into an NFL press conference and say that we're past kneeling? Again, asinine. Players Coalition 2.0, he got paid to take the bullets he's taking now because we're not having it."
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Jay-Z's cardboard corporate activism

All of which is to say that I can't believe anyone is actually surprised, much less upset, by Jay-Z's recent partnership with the NFL on racial issues. (I am using the noun "partnership" because on its face it is impossible to give any meaningful summary of his actual responsibilities as "live music entertainment strategist.") Nobody bats an eye when Rush Limbaugh says things like "I think we're past kneeling." Why should anybody be surprised when the guy who did "Big Pimpin'" tells us the same thing? Of course he's "the NFL's black boyfriend." He's been upper-middle-class white frat bros' black boyfriend for two decades now.

There is, as far as I can tell, only one upside to all of this, namely that it could mean we no longer have to pretend to like the music of people who haven't recorded an interesting song since the Bush administration.
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