Stella_Omega
No Gentleman
- Joined
- Jul 14, 2005
- Posts
- 39,700
I'm just C&P-ing the suggested email text because it's sunday and my brain isn't quit working 
Last month, JCPenney was the focus of homophobic outrage and calls for a boycott after it featured a lesbian couple in its Mother’s Day catalog. So how did it respond? With a Father’s Day ad featuring real-life fathers Todd and Cooper playing with their kids, alongside the following caption:
“First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.”
For too long, advertisers have sought to fit all families into the mold of “one mom, one dad, two kids and a dog”. Indeed, our families come in all shapes and sizes, and advertisers are watching what happens with JCPenney closely – will the public embrace ads with diverse families, or will anti-gay groups win and push “non-traditional” families back out the door? It’s up to us to decide.
Join me in celebrating Father’s Day by thanking JCPenney for featuring two dads in its ad.
http://sumofus.org/campaigns/jcpenney/?sub=taf
Thank you.
Last month, JCPenney was the focus of homophobic outrage and calls for a boycott after it featured a lesbian couple in its Mother’s Day catalog. So how did it respond? With a Father’s Day ad featuring real-life fathers Todd and Cooper playing with their kids, alongside the following caption:
“First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.”
For too long, advertisers have sought to fit all families into the mold of “one mom, one dad, two kids and a dog”. Indeed, our families come in all shapes and sizes, and advertisers are watching what happens with JCPenney closely – will the public embrace ads with diverse families, or will anti-gay groups win and push “non-traditional” families back out the door? It’s up to us to decide.
Join me in celebrating Father’s Day by thanking JCPenney for featuring two dads in its ad.
http://sumofus.org/campaigns/jcpenney/?sub=taf
Thank you.
