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Olsen Twins Promote McDonald's Meals - NYT 9.16.2004

PARIS (AP) -- Mary-Kate Olsen, recently treated for an eating disorder, and her twin sister Ashley are promoting McDonald's in France.

A Happy Meal campaign featuring the twins started Sept. 8 in the 1,035 McDonald's outlets in France, said a spokeswoman for the French division of the Oak Brook, Ill.-based fast-food giant. She refused to be quoted by name.

The meals come either with a photo album, a denim bag or a crayon box, she said. The album bears the twins' photo, and the bag and box bear their names, according to pictures on the McDonald's France Web site.

Mary-Kate was released in July from treatment for an eating disorder.

On the Web: http://www.mcdonalds.fr/
 
It is ironic - but its mostly sad. The pressures of fame and cashing in I suppose.
 
Actually, I believe that this is a Good Thing — Truth in Advertising and all that.

A celebrity with a eating disorder pimping for McDonald’s.

Their campaign should begin by showing how Mary-Kate first looks now as a recovering anorexic. Then, a prognostication of Mary-Kate’s appearance in the future, after a diet of McDonalds fare, looking somewhat like the Michelin Man.

(See my thread on Forensic Art)
 
perdita said:
A Happy Meal campaign featuring the twins started Sept. 8 in the 1,035 McDonald's outlets in France, said a spokeswoman for the French division of the Oak Brook, Ill.-based fast-food giant. She refused to be quoted by name.
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LOL - I love how media word this. What the reporter really means is he didn't get a quote by deadline, and so jotted down whatever the person who answered the phone said. LOL

Anyhow an inside thing - and made the read priceless.
 
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