Inclusion Was the Slogan. Sales Were the Reality.

[1984X2024]

 

[ll74]

Wtf are you talking about?

 

[ll74]

• Fourth Quarter Fiscal 2025 (Ended May 31, 2025): Revenues were $11.1 billion, a 12% decrease compared to the previous year. This decline affected all regions. Nike Direct revenues fell by 14%, with a significant drop in digital sales, though Nike-owned stores saw a small increase. Wholesale revenues also decreased by 9%.
• Third Quarter Fiscal 2025 (Ended February 28, 2025): Revenues totaled $11.3 billion, down 9%.
• Second Quarter Fiscal 2025 (Ended November 30, 2024): Revenues were $12.4 billion, an 8% decrease from the prior year.

https://investors.nike.com/investor...IKE, Inc.,and higher sports marketing expense.

 

[ShamrtAlec]

There you go again, following the thread starter around and making useless comments.

 

[ll74]

There you go again, following the thread starter around and making useless comments.

There you go again, following the thread starter around and making useless comments.

 

[ll74]

There you go again, following the thread starter around and making useless comments.

I appreciate that you logged into the right alt for this comment

 

[Rightguide]

Wtf are you talking about?

Look, they tried. They really did. For years, agencies pandered to every grievance group with a hashtag. They hired models shaped like beanbags and called them revolutionary. They told America that obesity was empowering, that visible effort was oppression, and that anyone with a gym membership was basically a war criminal. But then…sales dropped. Turns out, consumers don’t want to buy yoga pants modeled by someone who thinks yoga is a hate crime. Turns out, aspirational marketing actually works, and people prefer watching healthy, attractive humans move with something other than labored breathing and resentment. So they pivoted. Hard. They're back to showcasing fit, energetic women who don’t look like they ate the last campaign’s creative team. And guess what? Profits are up, complaints are down, and the only thing getting canceled now is diabetes. As they say, " we don’t hate body positivity, we just love our profit margins more.”

 

[ll74]

Look, they tried. They really did. For years, agencies pandered to every grievance group with a hashtag. They hired models shaped like beanbags and called them revolutionary. They told America that obesity was empowering, that visible effort was oppression, and that anyone with a gym membership was basically a war criminal. But then…sales dropped. Turns out, consumers don’t want to buy yoga pants modeled by someone who thinks yoga is a hate crime. Turns out, aspirational marketing actually works, and people prefer watching healthy, attractive humans move with something other than labored breathing and resentment. So they pivoted. Hard. They're back to showcasing fit, energetic women who don’t look like they ate the last campaign’s creative team. And guess what? Profits are up, complaints are down, and the only thing getting canceled now is diabetes. As they say, " we don’t hate body positivity, we just love our profit margins more.”

What?

 

[Rightguide]

• Fourth Quarter Fiscal 2025 (Ended May 31, 2025): Revenues were $11.1 billion, a 12% decrease compared to the previous year. This decline affected all regions. Nike Direct revenues fell by 14%, with a significant drop in digital sales, though Nike-owned stores saw a small increase. Wholesale revenues also decreased by 9%.
• Third Quarter Fiscal 2025 (Ended February 28, 2025): Revenues totaled $11.3 billion, down 9%.
• Second Quarter Fiscal 2025 (Ended November 30, 2024): Revenues were $12.4 billion, an 8% decrease from the prior year.

https://investors.nike.com/investors/news-events-and-reports/investor-news/investor-news-details/2025/NIKE-Inc--Reports-Fiscal-2025-Fourth-Quarter-and-Full-Year-Results/default.aspx#:~:text=Income Statement Review-,Revenues for NIKE, Inc.,and higher sports marketing expense.

Yes, but the costs are heavy, the front rooms of America are littered with male casualties, stunned, dazed, and emotionally concussed from being ambushed by another plus-sized lingerie ad featuring women built like offensive linemen modeling outfits made of dental floss and denial. Experts warn of a condition known as “Visual Hostage Syndrome,” where unsuspecting men freeze mid-scroll, unable to look away from a Victoria’s Secret ad that now looks like it was cast by a NAAFA grievance committee. Emergency services report high rates of dropped remotes, involuntary eye-rolls, and whispered prayers for the return of standards. One man reportedly screamed, “I just wanted to check the weather, not the elasticity of a Size 38 corset under stress!”


Stay safe out there, fellas. The algorithm has no mercy.

 

[ll74]

Yes, but the costs are heavy, the front rooms of America are littered with male casualties, stunned, dazed, and emotionally concussed from being ambushed by another plus-sized lingerie ad featuring women built like offensive linemen modeling outfits made of dental floss and denial. Experts warn of a condition known as “Visual Hostage Syndrome,” where unsuspecting men freeze mid-scroll, unable to look away from a Victoria’s Secret ad that now looks like it was cast by a NAAFA grievance committee. Emergency services report high rates of dropped remotes, involuntary eye-rolls, and whispered prayers for the return of standards. One man reportedly screamed, “I just wanted to check the weather, not the elasticity of a Size 38 corset under stress!”


Stay safe out there, fellas. The algorithm has no mercy.

What?

 

[Rightguide]

What?

Read it and weep. We're moving back to normalcy.

 

[ll74]

Read it and weep. We're moving back to normalcy.

What?

You weren't normal before?