How Lazy And Inept Do You Have To Be To Buy This Product?

[R Nitelight]

New Product Is Small Slice of Life


OKLAHOMA CITY (Reuters) - It may not be the best thing since sliced bread, but pre-sliced peanut butter is on its way to U.S. store shelves in test markets, food researchers from Oklahoma State University said on Monday.

``It's all about convenience,'' said William McGlynn, a food science professor and part of the team that worked on the project for the past three years at the Stillwater, Oklahoma, school.

``The kids can make their own peanut butter sandwiches without making a mess,'' McGlynn said.

The peanut butter comes individually wrapped in plastic sheets, like sliced cheese. A package of 16 one-ounce slices is expected to cost about $2.50 and start selling soon in Wal-Mart stores in Oklahoma and the Dallas-Fort Worth area, McGlynn said.

Institutional customers, such as school cafeterias, also have expressed interest in uniform portions, he added.

Only creamy peanut butter will be available at first, but McGlynn said researchers were hard at work on crunchy slices.

 

[Andra_Jenny]

You can slice peanut butter? What about diced jelly? Do I get the steak knives with it? Does it come with the microwave cooker kit?

 

[Tabby432]

We bought peanut butter & jelly pre-mixed in a jar. We'll buy this too. Which is pretty damn sad.

 

[Always]

i've heard of slices that are half jelly and half pb...

 

[Isolde]

Okay...let me clear up one teensy tiny little thing...

The researchers are either delusional or have no kids or both.

No product and I mean no product was ever built that can keep kids from making a mess. They will do it....I guarentee...and probably just to show you that they can!

 

[Weird Harold]

No product and I mean no product was ever built that can keep kids from making a mess. They will do it....I guarentee...and probably just to show you that they can!

My Dad always claimed I took "unbreakable" as a challenge.

 

[Desert Amazon]

 

[plasticman33]

Damn, they're trying to take all the fun out of making a peanut butter sandwich, you won't even have the knife to lick.

 

[Fenix]

I'm lazy and inept, but I won't buy it cause I'm too lazy to go out and look for it.

 

[miles]

The apocalypse is upon us

 

[Closet Desire]

It's a stroke...

...genius. Think of all the new jobs that will be created because of sliced peanut butter! Manufacturers and those who recyle the waste.

Keep kids from making a mess? Think of the fun a three year old will have with 16 slices of gooey, sticky PB already spread out on a sheet of plastic. It just begs to be thrown at a wall, refrigerator, or little sister.

As for kids hurting themselves with knives (not a dig at the concerned mum...just a bit of humour). I remember my mother warning me about playing with sharp sticks, but you know what? I don't recall ever meeting anyone who was missing an eye from playing with a sharp stick. I even remember shooting each other with BB guns. Kids armed with drivers licenses and the family car? That's a different kettle of fish.

I'll bet McDonalds will even get in on the act. The quarter pounder with pb. Gosh, maybe they'll even make pre-sliced chocolate so we can have Reese's Peanut-Butter Sandwiches.

Hell, you could probably put em in the freezer and the fry them up on the griddle.

Will wonders never cease?

 

[Laurel]

Re: It's a stroke...

I'll bet McDonalds will even get in on the act. The quarter pounder with pb. Gosh, maybe they'll even make pre-sliced chocolate so we can have Reese's Peanut-Butter Sandwiches.

Blech. And a side of beef-flavored fries. What a taste treat.

 

[willywanker]

Okay...let me clear up one teensy tiny little thing...

The researchers are either delusional or have no kids or both.

No product and I mean no product was ever built that can keep kids from making a mess. They will do it....I guarentee...and probably just to show you that they can!

Isolde, its one of Murphy's laws.

The chances of the bread landing peanut butter side down is directly proportional to the cost of the carpet.

 

[OUTSIDER]

This is actually a very clever but very cynical move by someone in the PB business, lets take a look at PB..........not very exciting is it when you look at it close up, you either buy PB or you don't, the most exciting decision you have to make about PB is weather you are gonna get a big jar or small jar and will it be the smoothe or crunchy one ?.

Ok so let's imagine you make PB and you want to expand your market share, how you gonna do it, you need a gimick or a new way of packaging it to add value to your product, you can bet there was a lot of market research went into this thing, like "well we could put it in a tube like toothpaste" (this may have alresdy been done in the USA but it never happened here) and then someone had the great idea "we'll sell it in slices like they do with cheese", and everyone clapped and told the person who thought this up was a genius.

This is an old idea, it's just another way to make you pay more for a work-a-day product and give it a little glamour, and I'll bet the prime advertising slot for this stuff will be whenever the kids are most likely to be watching.

Buy it if you like but be warned it's just a way of making you pay more for less.

 

[Cheyenne]

Am I the only one who doesn't see how this will work? Won't the pb stick to the paper like it does to the knife? I can't picture a "slice" of pb for some reason.

 

[Andra_Jenny]

No the PB will be VERY FIRM!

Like the laminated plywood that they call sliced cheese!

 

[Barb Dwyer]

Cheyenne, the company said that this was the most difficult portion of the process (preventing it from sticking to the plastic)

The ads have already started and A_J is correct- it looks like a tan version of Kraft American cheese singles.

My question is, won't this all be for naught though if you leave it out at room temperature too long? Unless the preservatives keep it hard.

For some reason that makes me think of sex. A new marketing opportunity... PB so hard that it has to be named "PB and Jelly - because you'll need it!"

 

[morninggirl5]

A 1oz slice of peanut butter is 3Tbs. It's more peanut butter than you think.

And schools will definitely buy them. 2 slices of peanut butter (Gag, me now) pre-measured and no mess, much easier to deal with in the cafeteria.

 

[pabloback]

only in america!?!?!?

 

[Juspar Emvan]

My Dad always claimed I took "unbreakable" as a challenge.

Just when you think you've made it idiot proof, they go and make a better idiot.

 

[Closet Desire]

Sliced cheese...

...of course...may I remind everyone that the yellow stuff they wrap in plastic isn't actually cheese. I seem to recall that it's called "American Cheese" but in small print it says pasturized, homogenized, processed cheese food and has a list of ingredients that would do a bucket of paint proud.

Real cheese won't squeeze between two films of plastic (unless it's some of that French goo). Sort of makes me wonder about what they had to do to convince PB to lie down in an orderly fashion.

Better living through modern chemistry.

 

[BlondGirl]

I think it slices better if it is de-fatted partially and probably if more sugar is stirred in (any body make Buck-eyes at Christmas?)

As far as school cafeterias, it is not that hard to make uniform sandwiches. I used to volunteer at my church daycare as the kitchen worker and I would single handedly make 200 PB&J's in a morning--using the table spoon worked great. Everybody got very close to the same amount--we were not using a knife to scoop. I now use a spoon myself at home since that helps me not to over do it.

AND

For those working or portion control, sliced PB is probably a good thing. It can help with dieting to use prepackaged things. Don't you think Jenny Craig will have a version of it?

 

[Closet Desire]

Yeah...

...ti'll probably taste like wet cardboard. (snicker snicker)

 

[Jonesmeister]

The peanut butter and jelly in a jar can be taken one step further for the really lazy consumer: pack a bunch of croutons in the jar so the bread's already there. Then you can just shovel it into your mouth.

 

[registered "^^"]

more additives

chemicals and plastic trash. we americans are so very smart.
i can't wait for the processed liver slices!