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I don't think authors create I conic characters, readers do.
Don't get me wrong, obviously the author does create the character, but a character can only become iconic if readers enjoy them so much they blow it up and beg for more.
In recent history movies do it more than the books.
Fro Example Silence of the Lambs was a best selling book, but Hannibal Lecter didn't become an icon until Anthony Hopkins made him one.
Proof of that is the fact Lecter appeared years before silence of the lambs in a movie called "manhunter"
That movie was an adaptation of the novel Red Dragon which Harris wrote before Silence of The Lambs. Lecter(already in jail, like in Silence) helps advise a serial killer.
In the movie role he acted like an idiot, wasn't menacing at all and no one gave a shit about him.
After Silence of the Lambs of course they had to remake Red Dragon and try to feature Lecter more than he was in the actual book and although Hopkins played him well, it wasn't the impact of the original.
In fact as the cash cow books kept coming Lecter's become a borderline super powered hero and its gotten old.
But say the name and everyone knows who he is.
ETA Hopkins played Lecter a final time in "Hannibal" the book and movie were so bad even he couldn't make it rise over the total bucket of suck it was.
I don't think authors create Iconic characters, readers do.