In the story, a female bartender is trying to make money is putting up ads on a billboard she inherited. She got a request from a company asking for a model to wear revealing clothes and stand next to the billboard at certain times. She does this with a mask on and likes it a lot. The bar she works at is frequented by bikers and they talk about it happening to her. Eventually, she likes it so much that she becomes a camgirl and does dares based on spinning a wheel. She eventually gives away the money she made based on one of the wheel dares. She also does a challenge where she can't be mean to any customers for a shift, but ended up failing and having to go naked the next shift.