Disney: boys not wanted?

[renard_ruse]

Disney movies in recent years all seem to be girl-centric. All the movies now center around girl characters. Even Disneyland is increasingly becoming girl-centric with the princess characters becoming more and more prominent. The advertising rarely features boys enjoying the park, always girls.

Clearly, Disney no longer feels a responsibility or need to market movies appealing to boys or staring boy characters, or to offer entertainment aimed at male children.

 

[jezzilee]

It's all about the pussy.

 

[SgtSpiderMan]

Disney movies in recent years all seem to be girl-centric. All the movies now center around girl characters. Even Disneyland is increasingly becoming girl-centric with the princess characters becoming more and more prominent. The advertising rarely features boys enjoying the park, always girls.

Clearly, Disney no longer feels a responsibility or need to market movies appealing to boys or staring boy characters, or to offer entertainment aimed at male children.

Captain America: Civil War
Star Wars: The Force Awakens

Star Wars Land on both coasts

 

[IrezumiKiss]

Disney movies in recent years all seem to be girl-centric. All the movies now center around girl characters. Even Disneyland is increasingly becoming girl-centric with the princess characters becoming more and more prominent. The advertising rarely features boys enjoying the park, always girls.

Clearly, Disney no longer feels a responsibility or need to market movies appealing to boys or staring boy characters, or to offer entertainment aimed at male children.

https://s-media-cache-ak0.pinimg.com/originals/7e/b8/4c/7eb84c28b9e58afd1fef505aafe5c308.gif

https://media.giphy.com/media/UHVOCTp2ffMlO/giphy.gif

http://media3.giphy.com/media/ebXqc7hds3vA4/giphy.gif

 

[Conager]

Captain America: Civil War
Star Wars: The Force Awakens

Star Wars Land on both coasts

None of those are appropriate for children.

 

[SgtSpiderMan]

None of those are appropriate for children.

That's your opinion. Take a trip to the park and see what boys of all ages are wearing.

 

[Conager]

That's your opinion. Take a trip to the park and see what boys of all ages are wearing.

That's not just my opinion, that's the opinion of the Motion Picture Association of America as well as Disney's marketing department. You can also see children being taken by their parents into R-rated movies. Again, not appropriate. Not opinion, a reasonable community standard. Parents are free to violate said standards if they so choose.

I'm sure Disney doesn't mind any spillover and profits that they derive from same but those movies are not written, produced, marketed, or aimed at children.

The original post is talking about actual children's movies. Yes, children mature at different ages which is why we leave these things up to parents to decide. But we are talking about children who are still enjoying their childhood with child appropriate movies.

 

[SgtSpiderMan]

That's not my opinion that's the opinion of the Motion Picture Association of America as well as Disney's marketing department. You also see children being taken by their parents into R-rated movies. Again, not appropriate. Not opinion, a reasonable community standard. Parents are free to violate said standards if they so choose.

I'm sure Disney doesn't mind any spillover and profits that they derive from same but those movies are not written produced marketed or aimed at children.

The original post is talking about actual children's movies. You know the difference, quit being your typical obtuse asshole self.

Yes, children mature at different ages which is why we leave these things up to parents to decide. But we are talking about children who are still enjoying their childhood with child appropriate movies.

That's still totally and solely your opinion. The rating for both movies is PG-13.

 

[hashtag45]

So Renard is changing his tune now, to fluffy threads instead of politics?


N.B: There's a similar trend going on in science-fiction movies : dystopian books and movies with empowered female heroins.

I guess the younger generations are starting to gradually move past the "Cinderella who's waiting for Prince Charming to rescue her".

 

[MichaelinChina]

Merchandise is more easily marketed to girls than boys.

 

[Rachel_X]

I love me some Disney princesses.
I go full girly mode when I get my princess on. Dressing as Elsa, Belle, etc makes me stupidly excited.
It's the same for little girls too. They buy all the dresses and see all the movies, get the dolls and cuddly toys. It's no wonder Disney like to market toward them.
Since buying Marvel and Lucas Arts, they don't need to make movies for boys anymore because they have other companies to do it for them.

Now excuse me while I go get changed into a gorgeous dress and sing 'Let it go'.

 

[hashtag45]

You're right.
The marketing strategy extends beyond movies. Boys only buy a few toys whereas girls buy dresses, makeup, dolls and so much more.

But I was thinking : as far as teenage girls are concerned:
A similar ploy would no longer work because in general, the younger generations no longer see the passive girl who's waiting for Prince Charming as their standard of attractiveness. They think that athletic kick-ass girls who dress in tight short skirts and pants are so much more sexy.

I noticed that around me at least, older women are a lot more likely to read Danielle Steele romance novels and watch Hallmark channel romantic movies.

The younger girls seem to be more into dystopian movies like "Divergent" or "The Hunger games",

 

[MichaelinChina]

You're right.
The marketing strategy extends beyond movies. Boys only buy a few toys whereas girls buy dresses, makeup, dolls and so much more.

...

The younger girls seem to be more into dystopian movies like "Divergent" or "The Hunger games",

They'll come on board the Disney marketing train as soon as they get older and have disposable incomes.

 

[hashtag45]

They'll come on board the Disney marketing train as soon as they get older and have disposable incomes.

What do you mean?

 

[NOIRTRASH]

Boys get all the action they want from school teachers.

 

[MichaelinChina]

What do you mean?

They might like those kinds of movies now, but once they get older maybe the strength of Disney's marketing will get them to change their movie preferences and so end up buying the merch for 'girl-centred' movies.

Isn't that your argument all along, too?

 

[hashtag45]

They might like those kinds of movies now, but once they get older maybe the strength of Disney's marketing will get them to change their movie preferences and so end up buying the merch for 'girl-centred' movies.

Isn't that your argument all along, too?

I was trying to make a so-called feministic argument:
that women nowadays are more independent than they were decades ago. And that the move towards independence has moved from voting rights to the work arena (most women now work outside of home) and finally to leisure/ romantic areas (they are often less passive, and being the initiator is often seen as cool & a sign of independence).

So those cultural messages that teens are starting to hear (women should be independent) combined with the current anti-globalization/corporatist political climate + their interest in romance leads teens and young women to be interested in kick-ass heroines.
So the movie industry is catering to those preferences, in order to make a prophit. As an example: 15 years ago, young girls used to watch movies like "The astronaut's wife" or "The devil's advocate". Nowadays, they watch "The Hunger games" and "Oblivion".


But you guys are also referring to marketing strategies and subliminal messages.

I understand how those might work with small girls (they watch Disney movies, they want to buy dresses and toys yhat look like Snow White).
But I don't fully understand how that might work later on in life as far as Disney marketing is concerned.

 

[MichaelinChina]

I was trying to make a so-called feministic argument:
that women nowadays are more independent than they were decades ago. And that the move towards independence has moved from voting rights to the work arena (most women now work outside of home) and finally to leisure/ romantic areas (they are often less passive, and being the initiator is often seen as cool & a sign of independence).

So those cultural messages that teens are starting to hear (women should be independent) combined with the current anti-globalization/corporatist political climate + their interest in romance leads teens and young women to be interested in kick-ass heroines.
So the movie industry is catering to those preferences, in order to make a prophit. As an example: 15 years ago, young girls used to watch movies like "The astronaut's wife" or "The devil's advocate". Nowadays, they watch "The Hunger games" and "Oblivion".


But you guys are also referring to marketing strategies and subliminal messages.

I understand how those might work with small girls (they watch Disney movies, they want to buy dresses and toys yhat look like Snow White).
But I don't fully understand how that might work later on in life as far as Disney marketing is concerned.

Yeah I excised that part (see the ellipses?) to focus on the other part. I agree with you.


Re: "later on in life". I think we are maybe interpreting differently.
My interpretation of 'later on in life' is, say, before they exit their teens.

But, as you rightly say, adult women are purchasing the merchandise.
I think marketing strategies and so called subliminal messages are relevant to the whole argument, right?


As you point out, there are at least 2 strands of the argument there (the feminist analysis and the marketing analysis), each one perfectly valid.

PS, I heard recently that women make up the majority of the audiences for new release movies.

Is Disney moving from family style feel good movies to more violent and action flicks? Not sure. Their treatment of fairytales has always diverged from the original (violent) Grimm stories.

 

[NOIRTRASH]

I was trying to make a so-called feministic argument:
that women nowadays are more independent than they were decades ago. And that the move towards independence has moved from voting rights to the work arena (most women now work outside of home) and finally to leisure/ romantic areas (they are often less passive, and being the initiator is often seen as cool & a sign of independence).

So those cultural messages that teens are starting to hear (women should be independent) combined with the current anti-globalization/corporatist political climate + their interest in romance leads teens and young women to be interested in kick-ass heroines.
So the movie industry is catering to those preferences, in order to make a prophit. As an example: 15 years ago, young girls used to watch movies like "The astronaut's wife" or "The devil's advocate". Nowadays, they watch "The Hunger games" and "Oblivion".


But you guys are also referring to marketing strategies and subliminal messages.

I understand how those might work with small girls (they watch Disney movies, they want to buy dresses and toys yhat look like Snow White).
But I don't fully understand how that might work later on in life as far as Disney marketing is concerned.

Much of what happens in life are conspiracies to separate a fool and his money, and to log roll.

 

[cleaver]

beelzebub on a bagel!
a whole thread of stupid...

despite the fact that the op is absolutely correct
in the first proposition

with one caveat:

disney is a money company first...
that, above girl-centrism, drives the beast...

oh... you thought it was an entertainment enterprise, first?

the star wars/marvel acquisitions were... business decisions,
not core creations...

their core creations,
i.e. films, disney channels, etc...
are primarily aimed at females between ages 6-15...

it is a business decision...
not a social one,

follow the money...

 

[NOIRTRASH]

beelzebub on a bagel!
a whole thread of stupid...

despite the fact that the op is absolutely correct
in the first proposition

with one caveat:

disney is a money company first...
that, above girl-centrism, drives the beast...

oh... you thought it was an entertainment enterprise, first?

the star wars/marvel acquisitions were... business decisions,
not core creations...

their core creations,
i.e. films, disney channels, etc...
are primarily aimed at females between ages 6-15...

it is a business decision...
not a social one,

follow the money...

Most companies go outta business.

 

[hashtag45]

You would make an excellent case study for a psychology student, cleaver.

It looks to me like most of your posts are aimed at proving your "superiority", as opposed to other posters' "inferiority".
Moreover, you failed to understand the points that other posters were trying to make. Your post just reiterated some of them.

In my books that makes You look stupid. Not them.

 

[Christobal]

Disney movies in recent years all seem to be girl-centric. All the movies now center around girl characters. Even Disneyland is increasingly becoming girl-centric with the princess characters becoming more and more prominent. The advertising rarely features boys enjoying the park, always girls.

Clearly, Disney no longer feels a responsibility or need to market movies appealing to boys or staring boy characters, or to offer entertainment aimed at male children.

I would have to agree that now Disney owns Marvel and Lucas Films there is no validity that the boys are being left out.

 

[VaticanAssassin]

It's all about the pussy.

amen....

 

[LadyFunkenstein]

It's all about the pussy.

Not true at all.

Disney is all about promoting homosexuality and transgenderism.