Bud Light boycott likely cost Anheuser-Busch InBev over $1 billion in lost sales.

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Bud Light boycott likely cost Anheuser-Busch InBev over $1 billion in lost sales.

The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Anheuser-Busch InBev (BUD) reported record revenues for 2023 Thursday but said its “full growth potential was constrained” by its US business, where sales were hurt by a boycott of Bud Light over a sponsored Instagram post with Dylan Mulvaney.
One more time: the boycott wasn’t about Mulvaney nearly as much as it was about Bud Light’s sneering marketing exec who put the promotion together and was caught on tape sneering at Bud Light drinkers
 
The right has won the war on trans people! Huzzah!
 
This phrase in the report, "Anheuser-Busch InBev (BUD) reported record revenues for 2023 Thursday" pretty much stops play of the sympathy card.
 
Are the Bud suits now depressed enough to drink their own beer?

That could be a marketing angle. Booze for depressed capitalists.
 
Trump says everyone should drink Bud Light because they paid him a truckload of “campaign donations” to say so.
 
This is a major victory for anti trans! They have obviously significantly reduced the ability of trans people to exist!


Great job everybody!
 
This is a major victory for anti trans! They have obviously significantly reduced the ability of trans people to exist!


Great job everybody!

And the right wing nuts are back to guzzling crappy Bud Light by the gallon, so they “won” twice!
 
Yay! No more trans people have beer! Sticking it to the trans man!

Way to go righties!
 
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