Counselor706
Literotica Guru
- Joined
- Apr 24, 2011
- Posts
- 2,665
SourceDollar Tree's recent decision to end $1 prices after 35 years and raise most items at stores to $1.25 has elicited an angry response from many loyal customers on Twitter, Facebook, TikTok and YouTube,*CNN reported.
The criticism highlights the risks that Dollar Tree - the last of the big dollar store chains to actually sell nearly everything for a dollar - took when it abandoned its $1 brand identity.
Dollar Tree added the $1.25 prices to more than 2,000 stores in December (it has around 8,700 US stores), and Coresight said in a report that its "decline in shopper numbers appears to coincide with its price hike." The firm cautioned against an "overreliance on a single week's data point," but said the latest figures "may reflect a shopper exodus on the back" of the price change.
Dollar Tree raised prices because its business was pressured by having to keep everything under $1. Labor, transportation, fuel, merchandise and shipping costs have surged, squeezing the company's profits.