An Interesting Ad

My first question would be what exactly are they trying to sell? It looks as if it's a jewelry ad, but with that caption, it's confusing.

I have to agree with what the caption says tho. From a political stand point at least, not related to the ad. I don't see a middle ground there. That's not to say there isn't one. I just don't see what the topic has to do with that ad!!! Confusing!!!
 
What they selling

I have been in ad and PR business for....
well a day or two.......

This is one of those ads that grabs you...than you go..."ok what do they want me to buy/do?"

This Libertarian will stay away from the politics.

Richard
Michigan
 
Either it's saying that biting jewelry contributes to terrorism or buying it does.

Or maybe it's saying that buying any jewelry but ours is pro terrorism. I don't get this one.
 
It must be a Bennetton ad.

Toscani's influence is all over it....

Oh, no, he doesn't work for Bennetton anymore, does he?
 
I think whatever they're selling, using a tragedy that cost so many people their lives to plug a product is repulsive. Not to get uppity about it, but I wouldn't buy the product on general principle. There is an ad for a security company in my area plugging our new 'heightened awareness since the events of 9-11' to sell their security. Same deal: I find it repulsive. Like your little rent-a-cop service could've prevented what happened. Like you sell your services to fight terrorism. More like fighting vandals and petty thieves. Oh, but you'll throw the words 'terrorism' and '9-11' around to get the nice people's attention. Bah. Bottomfeeders.
 
That's not my interpretation of it at all.

To me, it seems as if it's dripping with irony intended to mock the claim that any objection to the current wave of antiterrorism is necessarily unpatriotic or proterrorist.

but I could be wrong. ;)
 
lavender said:
I'm think the ring signifies the marriage we have, the unbreakable, inpenetrable bond that we believe must be felt toward our government's actions against terrorism. As if to disagree would be "unfaitfhul" and act of infidelity to the regime.

I don't know. I'm not good at interpreting this crap. And we all put our own spin on it. Is it surprising that this is what I believe it means? Nah...didn't think so.

I'd buy that if the hand had only one ring on it and the ring had "USA" or a bit of a US flag wrapped around it.

I dunno what the biting of the ring symbolizes or wha the model is wearing so many of them.
 
lavender said:
I'm think the ring signifies the marriage we have, the unbreakable, inpenetrable bond that we believe must be felt toward our government's actions against terrorism. As if to disagree would be "unfaitfhul" and act of infidelity to the regime.

The way that woman is biting at those rings, it doesn't look like it's infering to fidelity as much as it is sexuality. Where did you find this ad? Was there anything more to it?

[Edit: This is what happens when you spend too much time writing a post.... I agree with Oliver's assessment.]
 
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A veterans view

OK
I posted earlier what I thought of this ad as a adman.

As a VN vet I find any ad that uses God,mother and apple pie and especially 911 to sell anything disgusting...makes me want to vomit.

As a Libertarian I will remain silent.

Richard
Michigan
 
Hmmm... might be reading too much into this, but could the rings be a symbol for capitalism? The rich life that many other countries think people from the U.S. live?


Another thing that struck me- the statement in the ad. It strikes me as terroristic in itself, stating that people who choose not to take sides are on the other side. Yes, what happened was horrible. but to dictate to others what thier choice should be is undemocratic in itself.
 
naudiz said:
I think whatever they're selling, using a tragedy that cost so many people their lives to plug a product is repulsive. .... Like you sell your services to fight terrorism. .... Oh, but you'll throw the words 'terrorism' and '9-11' around to get the nice people's attention.

I agree, advertising people would do anything to get readers to look at their page. H/ever, taking advatage of the situation, like that ad, has opposite effect... I would make it my mission not to shope in those companies...

uhmm, may be I am antsy tonight...

Lady Vermilion
 
I still have to wonder

Exactly what is the point? We all know how much sex is used in advertising, but you usually know what they are really selling. I have to agree that using the tragedy to sell anything is dispicible. (I don't know if I spelled that right, but you get my point.) And to leave it at just that makes no sense. Did we ever decide what company this came from? The ad does make you think, and if that was the goal, then mission accomplished.
However, it just leaves an overall negativity. Chose a side. Period. Like I said earlier...I am sure there are people who are neutral for one reason or the other, and those reasons aren't my business. The ad just leaves a bad taste in my mouth, and I'd like to know what company its for so I make sure I don't contribute to their funding by buying something from them.
 
Adbusters is a great organization--and I second Lavy's recommendation: everyone should look at some of their other work. They're fine media hoaxsters and guerilla pranksters.

The mixed rxns. here are the point: this ad makes no more or less sense than any of the other idiotic ads that wraps themselves in opportunistic flag-waving and Dub-ya-quoting. And I'll bet you'll look twice the next time you see another one of these ads wrapping itself in opportunistic flag-waving...cause it might just be one of their pranks.
 
An ad even more obscure than the ones for medicines. "Live your life to the fullest, taking pleasure in the things that matter. Ask your doctor if Inyerdreeminal is right for you."
 
It actually looked to me as if it wasn't her own hand - at least a hint of that - an attempt to silence her, or abduct her - there is certainly the suggestion of conflict. Ambiguous enough for me to wonder is it inner conflict or violation? Basically a hand in your face is a situation you don't want to prolong for ever - so "go with us and you'll be OK."
 
lavender said:
Check out www.adbusters.org

It's one of my favorite places on the web.

I hate that place.

More Anti-American drivel from our northern neighbors. I think Prof Shobani is their copy writer.

I remember one time they did a real massacre on Bill Clinton. Pissed me off enough to write a letter to the editor. He published my letter and then did a real massacre on ME!

Me and my big mouth :)
 
I'm way to lazy to think today but I will say that the only thing that really stood out and struck me were the colors of the rings on her fingers. Each finger is dedicated to either silver or gold, the only finger with both silver and gold is the one she is biting.

Hmmmm...
 
Ok ok I lied and actually thought...

The colors are another statement about choosing sides. On all the other fingers the colors are separated with their own kind, implying they are where they belong but the index finger has two rings of a different color on it, and these are the ones she seems to be attempting to remove. The fact that she is wearing two rings on each finger only adds to the idea of conformity of thought, ideas and sides.

Edited to add: The rings on each finger also appear to be a masculine ring followed by the feminine ring. God I could do so many things with this ad.

You could take this even as far enough to say that this has nothing to so with actually terrorists all, just people who think outside the box or who live against the grain of society - people who threaten society as we know it and therefore can be considered terrorists.
 
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