Al Jaffe, ‘Mad’ Magazine Cartoonist Who Created the ‘Fold-In,’ Dead at 102

I always loved the "fold-in" when I was a kid. I'd try to figure out what the folded-in image was before I actually folded it, and I was usually wrong.
same, it was always the first page you turned to
 
He was definitely responsible for why you rarely could have a mint condition copy of Mad magazine. Those were hilarious. That, The Lighter Side of … and Spy vs Spy were some of my favorite things I’d look for first in an issue.
 
Yep...often got MAD second hand from cousins....and the fold in was always done!
 
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