"Trolling - the art of getting people angry for the fun of it - has gone from being an annoyance to an industry, or perhaps both.
"Some more risky brands are paying trolls to pose as customer service reps to respond to complaints and questions in a way the brand couldn't or wouldn't usually," says University of Canterbury doctoral student Maja Golf-Papez."
"In a society constantly in need of entertainment, Ms Golf-Papezís research considers whether trolling has become just another form of entertainment. "
Quick someone set up a pay per view tv business asap.
WWF Trolls vs cyber bullies
Trolls of hollywood
The Troll bachelor
Keeping up with the Trolls